{"id":979,"date":"2025-10-01T17:00:00","date_gmt":"2025-10-01T08:00:00","guid":{"rendered":"https:\/\/retail-tokyo.com\/?p=979"},"modified":"2025-09-29T09:32:38","modified_gmt":"2025-09-29T00:32:38","slug":"%e3%80%90%e5%af%be%e8%ab%87%e3%80%91%e3%83%87%e3%83%bc%e3%82%bf%e3%81%8c%e3%80%8c%e6%84%9b%e7%9d%80%e3%80%8d%e3%82%92%e7%94%9f%e3%82%80%e6%99%82%e4%bb%a3%e3%81%b8-%e3%80%9c%e9%a1%a7%e5%ae%a2%e3%82%a8","status":"publish","type":"post","link":"https:\/\/retail-tokyo.com\/?p=979","title":{"rendered":"\u3010\u5bfe\u8ac7\u3011\u30c7\u30fc\u30bf\u304c\u300c\u611b\u7740\u300d\u3092\u751f\u3080\u6642\u4ee3\u3078 \u301c\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9032\u5316\u3068\u5c0f\u58f2\u306e\u672a\u6765\u301c"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u3010Firework\u9023\u8f09\u3011\u30ea\u30c6\u30fc\u30ebDX\u3092\u5b9f\u73fe\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u8feb\u308b Vol.4<\/h2>\n\n\n\n<p>\u5546\u54c1\u3092\u58f2\u308b\u5834\u6240\u3067\u3042\u3063\u305f\u300c\u58f2\u5834\u300d\u304c\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u300c\u5bfe\u8a71\u306e\u5834\u300d\u3078\u3068\u9032\u5316\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u5c0f\u58f2\u4f01\u696d\u306f\u300c\u30c7\u30fc\u30bf\u306f\u84c4\u7a4d\u3057\u3066\u3044\u308b\u304c\u3001\u6d3b\u7528\u306e\u4ed5\u65b9\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027\u306f\u7406\u89e3\u3057\u3066\u3044\u308b\u304c\u3001\u5b9f\u884c\u306b\u79fb\u305b\u306a\u3044\u300d\u3068\u3044\u3046\u58c1\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306eBraze\u306f\u3001\u3044\u304b\u306b\u3057\u3066\u30c7\u30fc\u30bf\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u9867\u5ba2\u3068\u306e\u300c\u4eba\u9593\u3089\u3057\u3044\u5bfe\u8a71\u300d\u3092\u5b9f\u73fe\u3059\u308b\u306e\u304b\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u5148\u306b\u3042\u308b\u5c0f\u58f2\u306e\u672a\u6765\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306f\u3001Firework\u3067\u30ea\u30c6\u30fc\u30eb\u4e8b\u696d\u306e\u8cac\u4efb\u8005\u3092\u52d9\u3081\u308b\u677e\u672c\u304c\u3001Braze Japan\u306e\u4f50\u85e4 \u6d0b\u4ecb\uff08\u4ee5\u4e0b\uff1a\u4f50\u85e4\uff09\u6c0f\u3092\u8fce\u3048\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u7406\u60f3\u3068\u73fe\u5b9f\u3001\u56fd\u5185\u5916\u306e\u5dee\u3001\u305d\u3057\u3066\u300c\u611b\u7740\u300d\u3092\u80b2\u3080\u6b21\u4e16\u4ee3\u306e\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u306e\u6838\u5fc3\u306b\u8feb\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u4eca\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n<p><strong>\u677e\u672c<\/strong>\uff1a \u4f50\u85e4\u3055\u3093\u3001\u672c\u65e5\u306f\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002\u307e\u305a\u3001Braze\u3055\u3093\u304c\u63d0\u5531\u3055\u308c\u3066\u3044\u308b\u300c\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u306b\u3064\u3044\u3066\u304a\u4f3a\u3044\u3057\u307e\u3059\u3002\u591a\u304f\u306e\u4f01\u696d\u304cCRM\u3084One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u4e2d\u3067\u3001Braze\u3055\u3093\u306f\u3069\u306e\u3088\u3046\u306a\u601d\u60f3\u3067\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p><strong>\u4f50\u85e4<\/strong>\uff1a \u6211\u3005\u304c\u63d0\u4f9b\u3059\u308b\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7279\u5fb4\u306f\u3001\u7279\u5b9a\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u4e2d\u5fc3\u306b\u8a2d\u8a08\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u4e2d\u5fc3\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u70b9\u3067\u3059\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u3084Web\u63a5\u5ba2\u3068\u3044\u3063\u305f\u7279\u5b9a\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u8d77\u6e90\u3068\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u5f8c\u767a\u3067\u958b\u767a\u3055\u308c\u305f\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u6a5f\u80fd\u304c\u9650\u5b9a\u7684\u3060\u3063\u305f\u308a\u3001\u30c7\u30fc\u30bf\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u9023\u643a\u3057\u306a\u304b\u3063\u305f\u308a\u3057\u307e\u3059\u3002\u305d\u308c\u306f\u7d50\u679c\u7684\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u4f5c\u308a\u4e0a\u3052\u305f\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u640d\u306a\u3046\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002 Braze\u306f\u5275\u696d\u5f53\u521d\u304b\u3089<strong>\u300c\u9867\u5ba2\u4e2d\u5fc3\u300d\u306e\u601d\u60f3<\/strong>\u3067\u3001\u30e1\u30fc\u30eb\u3001\u30a2\u30d7\u30ea\u3001Web\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3092\u7d71\u5408\u7ba1\u7406\u3067\u304d\u308b\u300c\u4e00\u3064\u306e\u7bb1\u300d\u3068\u3057\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u5229\u7528\u3057\u3066\u3044\u3066\u3082\u3001\u307e\u305f\u4f55\u3092\u597d\u3093\u3067\u3044\u3066\u3082\u3001\u6700\u9069\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u5c4a\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u6211\u3005\u306f\u300cBe Absolutely Engaging.<sup>TM<\/sup>\u300d\u3068\u3044\u3046\u30bf\u30b0\u30e9\u30a4\u30f3\u306e\u3082\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u3092\u60f9\u304d\u3064\u3051\u308b\u3088\u3046\u306a\u4f53\u9a13\u4f5c\u308a\u3092\u59a5\u5354\u306a\u304f\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_03-1024x683.webp\" alt=\"Firework \u3010\u5bfe\u8ac7\u3011\u30c7\u30fc\u30bf\u304c\u300c\u611b\u7740\u300d\u3092\u751f\u3080\u6642\u4ee3\u3078 \u301c\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9032\u5316\u3068\u5c0f\u58f2\u306e\u672a\u6765\u301c\" class=\"wp-image-980\" srcset=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_03-1024x683.webp 1024w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_03-300x200.webp 300w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_03-768x512.webp 768w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_03-485x324.webp 485w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_03.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Braze Japan \u4f50\u85e4 \u6d0b\u4ecb \u6c0f<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u7406\u60f3\u3068\u73fe\u5b9f \u2013 \u300c\u8caf\u3081\u308b\u300d\u304b\u3089\u300c\u7a3c\u3050\u300d\u3078\u306e\u58c1<\/h2>\n\n\n\n<p><strong>\u677e\u672c<\/strong>\uff1a 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Cosmetics\u300d\u306f\u3001\u307e\u3055\u306b\u305d\u308c\u3092\u5b9f\u8df5\u3057\u3066\u3044\u307e\u3059\u3002\u30d7\u30c1\u30d7\u30e9\u306e\u6d88\u8cbb\u8ca1\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u975e\u5e38\u306b\u4f5c\u308a\u8fbc\u307e\u308c\u305f\u30a2\u30d7\u30ea\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u5546\u54c1\u8cfc\u5165\u3060\u3051\u3067\u306a\u304f\u3001\u30e1\u30fc\u30eb\u306e\u30b5\u30d6\u30b9\u30af\u30e9\u30a4\u30d6\u3084\u3001\u8a95\u751f\u65e5\u3068\u3044\u3063\u305f\u81ea\u8eab\u306e\u60c5\u5831\u767b\u9332\u3001\u30ec\u30d3\u30e5\u30fc\u6295\u7a3f\u3001\u30a2\u30d7\u30ea\u5185\u306e\u30b2\u30fc\u30e0\u5229\u7528\u3068\u3044\u3063\u305f\u591a\u69d8\u306a\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3067\u30dd\u30a4\u30f3\u30c8\u304c\u8caf\u307e\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u9762\u767d\u3044\u306e\u306f\u3001\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306e\u3088\u3046\u306a\u5c0f\u58f2\u5e97\u3067\u5546\u54c1\u3092\u8cb7\u3063\u305f\u30ec\u30b7\u30fc\u30c8\u3092\u30b9\u30ad\u30e3\u30f3\u3059\u308b\u3068\u3001\u305d\u308c\u3082\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3068\u3057\u3066\u7d10\u3065\u3051\u3089\u308c\u308b\u306e\u3067\u3059\u3002\u3053\u3046\u3057\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u53ce\u96c6\u30fb\u7d71\u5408\u3057\u3001\u9867\u5ba2\u3092\u6df1\u304f\u7406\u89e3\u3057\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u7e4b\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_04-1024x518.webp\" alt=\"\u51fa\u5178\uff1ahttps:\/\/www.braze.com\/customers\/elf-case-study\u3088\u308a\" class=\"wp-image-981\" srcset=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_04-1024x518.webp 1024w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_04-300x152.webp 300w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_04-768x388.webp 768w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_04-485x245.webp 485w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_04.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>e.l.f. Beauty\u306e\u30a2\u30d7\u30ea\u753b\u9762\u3002\u30b2\u30fc\u30e0\u3084\u30ec\u30b7\u30fc\u30c8\u30b9\u30ad\u30e3\u30f3\u306a\u3069\u591a\u69d8\u306a\u6a5f\u80fd\u3092\u6301\u3064\u3002<br>(\u51fa\u5178\uff1ahttps:\/\/www.braze.com\/customers\/elf-case-study\u3088\u308a\uff09<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_02-1024x683.webp\" alt=\"Firework \u3010\u5bfe\u8ac7\u3011\u30c7\u30fc\u30bf\u304c\u300c\u611b\u7740\u300d\u3092\u751f\u3080\u6642\u4ee3\u3078 \u301c\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9032\u5316\u3068\u5c0f\u58f2\u306e\u672a\u6765\u301c\" class=\"wp-image-982\" srcset=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_02-1024x683.webp 1024w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_02-300x200.webp 300w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_02-768x512.webp 768w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_02-485x324.webp 485w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/09\/firework_Vol4_02.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u65e5\u672c\u3068\u6d77\u5916\u306e\u5dee\u306f\u3069\u3053\u306b\u3042\u308b\u306e\u304b\uff1f<\/h2>\n\n\n\n<p><strong>\u677e\u672c<\/strong>\uff1a e.l.f.\u306e\u4e8b\u4f8b\u306f\u3059\u3054\u3044\u3067\u3059\u306d\u3002\u65e5\u672c\u3067\u540c\u3058\u3053\u3068\u3092\u3084\u308d\u3046\u3068\u3059\u308b\u3068\u3001\u69d8\u3005\u306a\u58c1\u304c\u3042\u308a\u305d\u3046\u3067\u3059\u3002\u6d77\u5916\u3068\u306e\u5dee\u306f\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u70b9\u306b\u3042\u308b\u3068\u611f\u3058\u307e\u3059\u304b\uff1f<\/p>\n\n\n\n<p><strong>\u4f50\u85e4<\/strong>\uff1a NRF\uff08\u5168\u7c73\u5c0f\u58f2\u696d\u5354\u4f1a\uff09\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3057\u3066\u611f\u3058\u308b\u306e\u306f\u3001\u5b9f\u884c\u529b\u306e\u5dee\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001<strong>\u300cPOC\uff08\u5b9f\u8a3c\u5b9f\u9a13\uff09\u3078\u306e\u8003\u3048\u65b9\u300d<\/strong>\u3002\u6211\u3005\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u691c\u8a0e\u306b\u969b\u3057\u3066\u3082\u3001\u5c0f\u58f2\u4f01\u696d\u69d8\u304b\u3089POC\u3092\u5e0c\u671b\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5c0f\u3055\u306a\u7bc4\u56f2\u3067\u8a66\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u6b21\u306b\u6d3b\u304b\u3059\u3068\u3044\u3046\u3088\u308a\u306f\u3001\u30ea\u30b9\u30af\u3092\u9650\u308a\u306a\u304f\u6f70\u3059\u3053\u3068\u3084\u300cPOC\u3092\u3084\u308b\u3053\u3068\u300d\u81ea\u4f53\u304c\u76ee\u7684\u5316\u3057\u3066\u3044\u308b\u3046\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u3046\u3057\u305f\u5834\u5408\u306b\u306f\u3001POC\u3092\u3069\u306e\u3088\u3046\u306a\u6642\u9593\u8ef8\u3084\u30d5\u30a7\u30fc\u30ba\u5206\u3051\u3067\u7d44\u3080\u3079\u304d\u304b\u3084\u3001\u6700\u77ed\u7d4c\u8def\u3067\u6700\u5927\u9650\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u51fa\u3059\u306b\u306f\u3069\u3046\u3059\u3079\u304d\u304b\u3068\u3044\u3063\u305f\u8996\u70b9\u3067\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001\u6539\u3081\u3066POC\u306e\u5728\u308a\u65b9\u3092\u898b\u76f4\u3059\u30b1\u30fc\u30b9\u3082\u767a\u751f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u305d\u306e\u524d\u63d0\u306b\u3042\u308b\u306e\u306f\u3001\u300cFail Fast, Move Fast\u300d\u3068\u3044\u3046\u8a00\u8449\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306a\u3001\u5909\u5316\u3059\u308b\u4e16\u306e\u4e2d\u306b\u8ffd\u968f\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u3001\u30b9\u30d4\u30fc\u30c9\u611f\u3092\u6301\u3063\u3066\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u5b66\u3073\u7d9a\u3051\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u8996\u70b9\u3067\u3059\u3002NRF APAC\u3067\u5370\u8c61\u306b\u6b8b\u3063\u305f\u306e\u306f\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306e\u4e00\u90e8\u4f01\u696d\u3067\u306f\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3078\u306eAI\u5b9f\u88c5\u304c\u65e5\u672c\u4f01\u696d\u3068\u6bd4\u8f03\u3057\u3066\u3082\u9032\u3093\u3067\u3044\u305f\u3053\u3068\u3002\u3053\u308c\u306b\u306f\u3001\u65e2\u5b58\u306e\u672a\u6574\u5099\u3060\u3063\u305f\u4ed5\u7d44\u307f\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u30d7\u3059\u308b\u304b\u306e\u5982\u304f\u3001\u6700\u65b0\u306eAI\u30c4\u30fc\u30eb\u3067\u6539\u5584\u3057\u3088\u3046\u3068\u3057\u305f\u7d50\u679c\u306a\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u63a8\u5bdf\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u52d5\u304d\u51fa\u3057\u304c\u975e\u5e38\u306b\u65e9\u304b\u3063\u305f\u304b\u3089\u3086\u3048\u306b\u751f\u307e\u308c\u305f\u5dee\u306a\u306e\u3067\u306f\u3068\u611f\u3058\u307e\u3059\u3002\u76f8\u5bfe\u7684\u306b\u898b\u308b\u3068\u3001\u65e5\u672c\u306f\u5c11\u3057\u9045\u308c\u3092\u3068\u3063\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3001\u3068\u3044\u3046\u5371\u6a5f\u611f\u306f\u3042\u308a\u307e\u3059\u306d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>\u5c0f\u58f2\u306e\u672a\u6765\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u63cf\u304f\u9867\u5ba2\u4f53\u9a13<\/h2>\n\n\n\n<p><strong>\u677e\u672c<\/strong>\uff1a \u69d8\u3005\u306a\u304a\u8a71\u3092\u4f3a\u3063\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u6700\u5f8c\u306bBraze\u3055\u3093\u304c\u63cf\u304f\u5c0f\u58f2\u306e\u672a\u6765\u3068\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u679c\u305f\u3059\u5f79\u5272\u306b\u3064\u3044\u3066\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u4f50\u85e4<\/strong>\uff1a \u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9818\u57df\u306b\u304a\u3044\u3066\u3001\u6211\u3005\u306f2\u3064\u306e\u65b9\u5411\u6027\u3092\u8ffd\u6c42\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u4e00\u3064\u306f\u3001<strong>AI\u306b\u3088\u308b\u300c\u6700\u9069\u5316\u300d\u3092\u5fb9\u5e95\u7684\u306b\u6975\u3081\u308b<\/strong>\u3053\u3068\u3067\u3059\u3002\u3069\u306e\u9867\u5ba2\u306b\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u3001\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u306e\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3002\u5408\u7406\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306fAI\u304c\u5f97\u610f\u306a\u9818\u57df\u306a\u306e\u3067\u3001\u3069\u3093\u3069\u3093\u81ea\u52d5\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001AI\u4e3b\u5c0e\u3067\u6700\u9069\u5316\u3060\u3051\u3092\u9032\u3081\u308b\u3068\u3001\u76ae\u8089\u306b\u3082\u3001\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u753b\u4e00\u7684\u3067\u540c\u3058\u3088\u3046\u306a\u3082\u306e\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u3001\u3082\u3046\u4e00\u3064\u306e\u8996\u70b9\u3067\u3042\u308b<strong>\u300c\u30d6\u30e9\u30f3\u30c9\u3089\u3057\u3055\u300d\u3084\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d3\u30c6\u30a3\u300d\u3092\u767a\u63ee\u3059\u308b\u201c\u72ec\u81ea\u6027\u201d\u306e\u8996\u70b9<\/strong>\u3067\u3059\u3002AI\u304c\u6700\u9069\u5316\u3068\u3044\u3046\u571f\u53f0\u3092\u62c5\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u672c\u6765\u3084\u308b\u3079\u304d\u5275\u9020\u7684\u306a\u4ed5\u4e8b\u3001\u3064\u307e\u308a\u9867\u5ba2\u3092\u30ef\u30af\u30ef\u30af\u3055\u305b\u308b\u3088\u3046\u306a\u9762\u767d\u3044\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u8003\u3048\u308b\u3053\u3068\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u6211\u3005\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u305d\u306e\u4e21\u65b9\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3082\u306e\u3067\u3042\u308a\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u677e\u672c<\/strong>\uff1a \u300c\u6700\u9069\u5316\u300d\u3068\u300c\u5275\u9020\u6027\u300d\u3002\u305d\u306e\u4e21\u7acb\u304c\u672a\u6765\u306e\u9375\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u306d\u3002Firework\u304c\u63d0\u4f9b\u3059\u308b\u52d5\u753b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3082\u3001\u307e\u3055\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3084\u5546\u54c1\u306e\u9b45\u529b\u3092\u60c5\u7dd2\u7684\u306b\u4f1d\u3048\u308b\u300c\u5275\u9020\u6027\u300d\u306e\u90e8\u5206\u3067\u5927\u304d\u304f\u8ca2\u732e\u3067\u304d\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6700\u9069\u5316\u306e\u571f\u53f0\u306e\u4e0a\u3067\u3001\u52d5\u753b\u306e\u3088\u3046\u306a\u30ea\u30c3\u30c1\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3044\u304b\u306b\u9867\u5ba2\u306e\u5fc3\u3092\u52d5\u304b\u3057\u3001\u611b\u7740\u3092\u80b2\u3093\u3067\u3044\u304f\u304b\u3002\u305d\u306e\u53ef\u80fd\u6027\u3092\u3001\u6211\u3005\u3082\u8ffd\u6c42\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u672c\u65e5\u306f\u8cb4\u91cd\u306a\u304a\u8a71\u3092\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a><\/a><strong>\u3010\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3011<\/strong><strong><\/strong><\/h4>\n\n\n\n<p><strong>\u4f50\u85e4 \u6d0b\u4ecb\uff08\u3055\u3068\u3046 \u3088\u3046\u3059\u3051\uff09<\/strong>Braze Japan\u306e\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306b\u3066\u3001\u65e5\u672c\u5e02\u5834\u958b\u62d3\u306b\u5411\u3051\u305fGTM\u6226\u7565\u306e\u7b56\u5b9a\u3084\u3001\u30d3\u30b8\u30cd\u30b9\u8996\u70b9\u3067\u306e\u55b6\u696d\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u652f\u63f4\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u4e8b\u4f8b\u30fb\u30c8\u30ec\u30f3\u30c9\u306e\u56fd\u5185\u5c55\u958b\u3001Thought Leadership\u6d3b\u52d5\u306e\u63a8\u9032\u306a\u3069\u3001\u5e45\u5e83\u3044\u696d\u52d9\u3092\u62c5\u5f53\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p><strong>\u677e\u672c \u4e00\u7a42\uff08\u307e\u3064\u3082\u3068 \u304b\u305a\u307b\uff09<\/strong> Firework\u30ea\u30c6\u30fc\u30eb\u4e8b\u696d\u8cac\u4efb\u8005\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u8c4a\u5bcc\u306a\u7d4c\u9a13\u3092\u6301\u3061\u3001\u52d5\u753b\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30c6\u30fc\u30ebDX\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u63a8\u9032\u306b\u53d6\u308a\u7d44\u3080\u3002\u672c\u9023\u8f09\u3067\u306f\u30db\u30b9\u30c8\u3068\u3057\u3066\u3001\u30ea\u30c6\u30fc\u30eb\u696d\u754c\u306e\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u3068\u306e\u5bfe\u8ac7\u3092\u901a\u3058\u3066\u3001\u696d\u754c\u306e\u672a\u6765\u3092\u63a2\u308b\u3002<\/p>\n\n\n\n<p>\u3054\u53c2\u8003\uff09<a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/fries-compensation\" target=\"_blank\" rel=\"noopener\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/fries-compensation<\/a><\/p>\n\n\n<div class=\"related_article typesimple\"><a class=\"related_article__link no-icon\" href=\"https:\/\/retail-tokyo.com\/?p=957\"><figure class=\"eyecatch of-cover thum\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"273\" src=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/08\/firework_Vol3-485x273.webp\" class=\"archives-eyecatch-image attachment-oc-post-thum wp-post-image\" alt=\"\u3010\u5bfe\u8ac7\u3011\u300c\u30e1\u30c7\u30a3\u30a2\u306b\u306a\u308b\u5e97\u8217\u300d\u300c\u58f2\u308c\u308b\u58f2\u5834\u306e\u518d\u5b9a\u7fa9\u300d~\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u672c\u8cea\u3068\u3053\u308c\u304b\u3089~\" srcset=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/08\/firework_Vol3-485x273.webp 485w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/08\/firework_Vol3-300x169.webp 300w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/08\/firework_Vol3-1024x576.webp 1024w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/08\/firework_Vol3-768x432.webp 768w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/08\/firework_Vol3.webp 1280w\" sizes=\"auto, (max-width: 485px) 45vw, 485px\" \/><\/figure><div class=\"related_article__meta archives_post__meta inbox\"><div class=\"related_article__ttl ttl\"><span class=\"labeltext\">\u95a2\u9023\u8a18\u4e8b<\/span>\u3010\u5bfe\u8ac7\u3011\u300c\u30e1\u30c7\u30a3\u30a2\u306b\u306a\u308b\u5e97\u8217\u300d\u300c\u58f2\u308c\u308b\u58f2\u5834\u306e\u518d\u5b9a\u7fa9\u300d~\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u672c\u8cea\u3068\u3053\u308c\u304b\u3089~<\/div><time class=\"time__date gf\">2025.08.28<\/time><\/div><\/a><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3010Firework\u9023\u8f09\u3011\u30ea\u30c6\u30fc\u30ebDX\u3092\u5b9f\u73fe\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u8feb\u308b Vol.4 \u5546\u54c1\u3092\u58f2\u308b\u5834\u6240\u3067\u3042\u3063\u305f\u300c\u58f2\u5834\u300d\u304c\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u300c\u5bfe\u8a71\u306e\u5834\u300d\u3078\u3068\u9032\u5316\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u5c0f\u58f2\u4f01\u696d&#8230;<\/p>\n","protected":false},"author":1,"featured_media":983,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[358],"tags":[282,45,332,330,74,17,21],"class_list":{"0":"post-979","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-firework","8":"tag-braze","9":"tag-ec","10":"tag-firework","11":"tag-firework-japan","12":"tag-74","13":"tag-17","14":"tag-21","15":"article"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/posts\/979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=979"}],"version-history":[{"count":1,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/posts\/979\/revisions"}],"predecessor-version":[{"id":984,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/posts\/979\/revisions\/984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/media\/983"}],"wp:attachment":[{"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}