{"id":976,"date":"2025-09-11T09:56:13","date_gmt":"2025-09-11T00:56:13","guid":{"rendered":"https:\/\/retail-tokyo.com\/?p=976"},"modified":"2025-09-11T09:56:13","modified_gmt":"2025-09-11T00:56:13","slug":"criteo%e3%80%81google%e3%81%a8%e3%83%aa%e3%83%86%e3%83%bc%e3%83%ab%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%82%aa%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88%e5%ba%83","status":"publish","type":"post","link":"https:\/\/retail-tokyo.com\/?p=976","title":{"rendered":"Criteo\u3001Google\u3068\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308b\u30aa\u30f3\u30b5\u30a4\u30c8\u5e83\u544a\u306e\u9023\u643a\u3092\u767a\u8868"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u5e83\u544a\u4e3b\u306fGoogle\u306eSearch Ads 360\u3092\u901a\u3058\u3001Criteo\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u62e1\u5927\u3067\u304d\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30c7\u30de\u30f3\u30c9\u304c\u4fc3\u9032\u3055\u308c\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u5b9f\u73fe<\/h2>\n\n\n\n<p>\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3092\u5c55\u958b\u3059\u308bCriteo\u306f\u3001Google\u3068\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308b\u30aa\u30f3\u30b5\u30a4\u30c8\u5e83\u544a\u306e\u9023\u643a\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Criteo\u306f\u3001Google\u521d\u306e\u30aa\u30f3\u30b5\u30a4\u30c8\u30fb\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306a\u308a\u3001\u4eca\u56de\u306e\u9023\u643a\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30de\u30fc\u30b9\u5168\u57df\u3067\u5e83\u544a\u4e3b\u3084\u30d6\u30e9\u30f3\u30c9\u5404\u793e\u306e\u6a5f\u4f1a\u62e1\u5927\u3092\u4fc3\u9032\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u9023\u643a\u306f\u3001Google Search Ads 360\u3092\u901a\u3058\u3066\u3001\u307e\u305a\u30a2\u30e1\u30ea\u30ab\u5730\u57df\u3092\u5bfe\u8c61\u306b\u9650\u5b9a\u30d9\u30fc\u30bf\u7248\u3068\u3057\u3066\u63d0\u4f9b\u3055\u308c\u3001\u305d\u306e\u5f8c\u30b0\u30ed\u30fc\u30d0\u30eb\u898f\u6a21\u3067\u62e1\u5927\u3057\u3001\u4ed6\u306e<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.google\/products\/ads-commerce\/were-bringing-googles-commerce-media-suite-to-brands-and-retailers\/\">Google Marketing Platform\u30c4\u30fc\u30eb<\/a>\u3078\u5c55\u958b\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u3001\u7b2c\u4e00\u6bb5\u3068\u3057\u3066\u3001Criteo\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3059\u308b200\u793e\u3092\u8d85\u3048\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001Google Search Ads 360\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306e\u30c7\u30de\u30f3\u30c9\u3092\u53d7\u3051\u5165\u308c\u308b\u3053\u3068\u3092\u9078\u629e\u3067\u304d\u3001\u5e45\u5e83\u3044\u696d\u7a2e\u306e\u30b0\u30ed\u30fc\u30d0\u30eb 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Reardon\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u300c\u79c1\u305f\u3061\u306f\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u69cb\u7bc9\u306b\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002Criteo\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u5229\u7528\u3059\u308b\u5e83\u7bc4\u306a\u5c0f\u58f2\u696d\u8005\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u304c\u8cfc\u8cb7\u884c\u52d5\u306e\u91cd\u8981\u306a\u77ac\u9593\u3001\u3064\u307e\u308a\u30aa\u30f3\u30b5\u30a4\u30c8\u3067\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u5546\u54c1\u5e83\u544a\u3092\u901a\u3058\u3066\u9867\u5ba2\u3068\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002Performance Max\u3084Shopping 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