{"id":828,"date":"2025-06-23T15:50:27","date_gmt":"2025-06-23T06:50:27","guid":{"rendered":"https:\/\/retail-tokyo.com\/?p=828"},"modified":"2025-06-23T15:50:27","modified_gmt":"2025-06-23T06:50:27","slug":"%e3%82%aa%e3%83%97%e3%83%88%e3%81%a8%e3%83%95%e3%82%a7%e3%83%aa%e3%82%ab%e3%83%8d%e3%83%83%e3%83%88%e3%83%af%e3%83%bc%e3%82%af%e3%82%b9%e3%80%81ltv%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3","status":"publish","type":"post","link":"https:\/\/retail-tokyo.com\/?p=828","title":{"rendered":"\u30aa\u30d7\u30c8\u3068\u30d5\u30a7\u30ea\u30ab\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30b9\u3001LTV\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5e97\u982d\u8ca9\u4fc3\u9818\u57df\u3078\u62e1\u5f35\u3059\u308b\u65b0CRM\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u958b\u59cb"},"content":{"rendered":"\n<p 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class=\"wp-block-paragraph\">\u4f01\u696d\u306f\u3001\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3057\u305fCX\u3092\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3068\u3057\u3066\u5229\u7528\u983b\u5ea6\u306e\u9ad8\u3044LINE\u3092\u901a\u3058\u3066\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001LTV\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u65b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5b9f\u73fe\u3059\u308b\u65b0\u305f\u306a\u9867\u5ba2\u4f53\u9a13<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"284\" src=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_02-1024x284.webp\" alt=\"\u65b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5b9f\u73fe\u3059\u308b\u65b0\u305f\u306a\u9867\u5ba2\u4f53\u9a13\" class=\"wp-image-830\" srcset=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_02-1024x284.webp 1024w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_02-300x83.webp 300w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_02-768x213.webp 768w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_02-1536x426.webp 1536w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_02-485x135.webp 485w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_02.webp 1950w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">\u8cfc\u8cb7\u8a3c\u660e\u3092\u8d77\u70b9\u3068\u3057\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u73fe:&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LINE\u30df\u30cb\u30a2\u30d7\u30ea\u4e0a\u3067\u30ec\u30b7\u30fc\u30c8\u306e\u6295\u7a3f\u304a\u3088\u3073\u5be9\u67fb\u6a5f\u80fd\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u3001\u624b\u8efd\u306b\u53c2\u52a0\u3067\u304d\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd\u3084\u3001\u8cfc\u8cb7\u5c65\u6b74\u306b\u5fdc\u3058\u305f\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u30d7\u30ed\u30b0\u30e9\u30e0\u306a\u3069\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u7406\u89e3\u306e\u6df1\u5316\u3068One to One\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u9032\u5316:&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ec\u30b7\u30fc\u30c8\u60c5\u5831\u304b\u3089\u3001\u8cfc\u8cb7\u5546\u54c1\u3084\u500b\u6570\u3001\u8cfc\u8cb7\u5358\u4fa1\u3001\u8cfc\u5165\u5e97\u8217\u3001\u8cfc\u5165\u6642\u9593\u3001\u4f75\u8cb7\u5546\u54c1\u3068\u3044\u3063\u305f\u8cfc\u8cb7\u60c5\u5831\u3092\u628a\u63e1\u3067\u304d\u3001\u3053\u308c\u307e\u3067\u6349\u3048\u304d\u308c\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u50cf\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u89e3\u6790\u3055\u308c\u305f\u8cfc\u8cb7\u60c5\u5831\u3068LINE UID\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u3084\u8cfc\u8cb7\u50be\u5411\u306b\u57fa\u3065\u3044\u305f\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u7279\u5178\u3092\u3001LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u901a\u3058\u3066\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BI\u30c4\u30fc\u30eb\u306b\u3088\u308b\u53ef\u8996\u5316\u306b\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u7387\u3092\u5411\u4e0a:&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u6790\u3055\u308c\u305f\u8cfc\u8cb7\u60c5\u5831\u306f\u3001BI\u30c4\u30fc\u30eb\u306a\u3069\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u5fc5\u8981\u306a\u60c5\u5831\u306e\u628a\u63e1\u3084\u3055\u3089\u306a\u308b\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u30fb\u5b9f\u884c\u306b\u8ca2\u732e\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_03-1024x590.webp\" alt=\"BI\u30c4\u30fc\u30eb\u30a4\u30e1\u30fc\u30b8\" class=\"wp-image-829\" srcset=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_03-1024x590.webp 1024w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_03-300x173.webp 300w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_03-768x442.webp 768w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_03-1536x885.webp 1536w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_03-485x279.webp 485w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2025\/06\/opt-LTVM_03.webp 1950w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">BI\u30c4\u30fc\u30eb\u30a4\u30e1\u30fc\u30b8<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\u4eca\u5f8c\u306e\u5c55\u671b<\/h2>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u203b1 LTVM\uff08Life Time Value Marketing\uff09\uff1aLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff1aLife Time Value\uff09\u306f\u3001\u5f93\u6765\u3001\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u521d\u3081\u3066\u5229\u7528\u3057\u3066\u304b\u3089\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u306e\u306a\u304b\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u304c\u3001\u5f53\u8a72\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5f97\u3089\u308c\u308b\u5229\u76ca\u3092\u6307\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u5074\u304c\u300c\u3044\u304b\u306b\u4e00\u4eba\u306e\u9867\u5ba2\u304b\u3089\u5229\u76ca\u3092\u5f97\u3089\u308c\u308b\u304b\u300d\u3068\u3044\u3046\u8996\u70b9\u3067\u8868\u73fe\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u72b6\u6cc1\u306b\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u5f53\u793e\u30b0\u30eb\u30fc\u30d7\u306b\u304a\u3044\u3066\u306f\u3001\u4f01\u696d\u5074\u304c\u5f97\u3089\u308c\u308b\u5229\u76ca\u3092\u793a\u3059\u89b3\u70b9\u3067\u306eLTV\u3067\u306f\u306a\u304f\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u3092\u7406\u89e3\u3057\u3001\u771f\u306b\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u652f\u63f4\u306b\u6ce8\u529b\u3057\u3001\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u672c\u8cea\u7684\u306a\u4fa1\u5024\u63d0\u4f9b\u306b\u91cd\u304d\u3092\u7f6e\u304f\u3053\u3068\u3067\u3001\u77ed\u671f\u5229\u76ca\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u4f01\u696d\u306e\u6c38\u7d9a\u7684\u306a\u4e8b\u696d\u6210\u9577\u306b\u8ca2\u732e\u3059\u308b\u3068\u3044\u3046\u6982\u5ff5\u3068\u3057\u3066\u6349\u3048\u3001\u305d\u306e\u5b9f\u73fe\u3092\u76ee\u6307\u3059\u624b\u6bb5\u3068\u3057\u3066\u3001\u300cLTVM\uff08Life Time Value Marketing\uff09\u300d\u3068\u540d\u4ed8\u3051\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u203b2 \u30ec\u30b7\u30fc\u30c8CRM\uff08Customer Relationship Management\uff09\u30b5\u30fc\u30d3\u30b9\uff1a\u30ec\u30b7\u30fc\u30c8\u3092\u30b9\u30de\u30db\u3067\u64ae\u5f71\u30fb\u6295\u7a3f\u3059\u308b\u3060\u3051\u3067\u7c21\u5358\u306b\u9867\u5ba2\u7ba1\u7406\uff08CRM\uff09\u3092\u5b9f\u73fe\u3067\u304d\u308b\u30d5\u30a7\u30ea\u30ab\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30b9\u306e\u30b5\u30fc\u30d3\u30b9\u3002\u6295\u7a3f\u3055\u308c\u305f\u30ec\u30b7\u30fc\u30c8\u306f\u3001OCR\u3068\u76ee\u8996\u3067\u5224\u8aad\u3002\u300c\u30ec\u30b7\u30fc\u30c8 CRM\u300d\u306f\u3001\u30d5\u30a7\u30ea\u30ab\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30b9\u304c\u767b\u9332\u51fa\u9858\u4e2d\u306e\u5546\u6a19\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u203b3 LINE 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