{"id":756,"date":"2025-04-24T09:52:49","date_gmt":"2025-04-24T00:52:49","guid":{"rendered":"https:\/\/retail-tokyo.com\/?p=756"},"modified":"2025-04-24T09:52:49","modified_gmt":"2025-04-24T00:52:49","slug":"%e5%8d%9a%e5%a0%b1%e5%a0%82%e3%83%bbnel%e3%83%bbphmedia%e3%81%8c%e6%96%b0%e5%ba%83%e5%91%8a%e3%83%91%e3%83%83%e3%82%b1%e3%83%bc%e3%82%b8%e6%8f%90%e4%be%9b%e9%96%8b%e5%a7%8b","status":"publish","type":"post","link":"https:\/\/retail-tokyo.com\/?p=756","title":{"rendered":"\u535a\u5831\u5802\u30fbNEL\u30fbpHmedia\u304c\u65b0\u5e83\u544a\u30d1\u30c3\u30b1\u30fc\u30b8\u63d0\u4f9b\u958b\u59cb"},"content":{"rendered":"\n

\u300cosina\u300d\u306b\u3088\u308bSNS\u62e1\u6563\u00d7\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u306e\u8cb7\u3044\u5834\u9023\u52d5\u3067\u30aa\u30f3\u30fb\u30aa\u30d5\u4e00\u6c17\u901a\u8cab\u306e\u652f\u63f4\u3092\u5b9f\u73fe<\/h2>\n\n\n\n

\u682a\u5f0f\u4f1a\u793e\u535a\u5831\u5802\u306f\u3001\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u3092\u5c55\u958b\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30d1\u30f3\u30fb\u30d1\u30b7\u30d5\u30a3\u30c3\u30af\u30fb\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u3068\u5171\u540c\u8a2d\u7acb\u3057\u305f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u682a\u5f0f\u4f1a\u793epHmedia\u3001\u304a\u3088\u3073\u30d6\u30e9\u30f3\u30c9\u3068\u304a\u5ba2\u69d8\u3092\u201c\u63a8\u3057\u201d\u3067\u3064\u306a\u3050\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cosina\u300d\u306e\u904b\u55b6\u3092\u884c\u3046\u30ea\u30c6\u30fc\u30eb\u30c6\u30c3\u30af\u30ab\u30f3\u30d1\u30cb\u30fc\u306eNEL\u682a\u5f0f\u4f1a\u793e\u306e3\u793e\u5171\u540c\u3067\u3001\u300cosina\u300d\u3068\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u306e\u5e97\u8217\u3092\u6d3b\u7528\u3057\u305f\u65b0\u305f\u306a\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u7d4c\u7def\uff1a\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6ce8\u76ee\u5ea6\u306e\u9ad8\u307e\u308a\u3068pHmedia\u306e\u8a2d\u7acb<\/h2>\n\n\n\n

\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306f\u3001\u5c0f\u58f2\u696d\u8005\u304c\u300c\u81ea\u793e\u306e\u9867\u5ba2\u63a5\u70b9\u300d\u3068\u300c\u8cfc\u8cb7\u30c7\u30fc\u30bf\u300d\u3068\u3044\u3046\u5f37\u529b\u306a\u8cc7\u7523\u3092\u5e83\u544a\u30d3\u30b8\u30cd\u30b9\u306b\u6d3b\u7528\u3057\u3001EC\u30b5\u30a4\u30c8\u3084\u5b9f\u5e97\u8217\u3092\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u5316\u3059\u308b\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u5c0f\u58f2\u696d\u8005\u5074\u306e\u65b0\u305f\u306a\u53ce\u76ca\u6e90\u306b\u7e4b\u304c\u308b\u3068\u540c\u6642\u306b\u3001\u5e83\u544a\u4e3b\u5074\u306b\u3068\u3063\u3066\u3082\u9ad8\u7cbe\u5ea6\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308b\u305f\u3081\u3001\u8fd1\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u4e0a\u3001\u305d\u306e\u6ce8\u76ee\u5ea6\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u305d\u306e\u3088\u3046\u306a\u80cc\u666f\u306e\u4e2d\u3001\u535a\u5831\u5802\u3068PPIH\u306f\u3001\u201c\u500b\u5ba2\u5546\u58f2\u306e\u30d7\u30ed\u201d\u3067\u3042\u308bPPIH\u3068\u201c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u201d\u3067\u3042\u308b\u535a\u5831\u5802\u4e21\u793e\u306e\u77e5\u898b\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u304c\u8cb7\u3044\u5834\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u70b9\u306b\u3001\u8a8d\u77e5\u30fb\u8208\u5473\u95a2\u5fc3\u307e\u3067\u9061\u3063\u305f\u300c\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u559a\u8d77\u306b\u76f4\u7d50\u3059\u308b\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u7d71\u5408\u578b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u8ca9\u4fc3\u6d3b\u52d5\u300d\u3092\u5b9f\u73fe\u3059\u308b\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u696d\u4f1a\u793epHmedia\u30922023\u5e7412\u6708\u306b\u8a2d\u7acb\u3001\u4ee5\u6765\u591a\u304f\u306e\u4f01\u696d\u306e\u652f\u63f4\u3092\u884c\u3063\u3066\u307e\u3044\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u300cosina\u300d\u3092\u6d3b\u7528\u3057\u3001SNS\u62e1\u6563\u00d7\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u306e\u8cb7\u3044\u5834\u9023\u52d5\u3092\u5b9f\u73fe\u3059\u308b\u65b0\u5e83\u544a\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u958b\u767a<\/h2>\n\n\n\n

\u65e5\u672c\u3067\u306f\u3001\u751f\u6d3b\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5316\u304c\u9032\u307f\u3064\u3064\u3082\u3001\u30ea\u30c6\u30fc\u30eb\u9818\u57df\u306b\u304a\u3051\u308b\u5e97\u8217\u8cfc\u5165\u7387\u306f\u3044\u307e\u3060\u7d0490%\uff08\u203b1\uff09\u306b\u306e\u307c\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u30c6\u30ec\u30d3CM\u3084\u65b0\u805e\u30fb\u96d1\u8a8c\u5e83\u544a\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u52a0\u3048\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u9818\u57df\u3078\u3082\u62e1\u5927\u3057\u3066\u304a\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u57a3\u6839\u3092\u8d8a\u3048\u305f\u65b0\u305f\u306a\u8ca9\u4fc3\u306e\u4ed5\u7d44\u307f\u3068\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u9700\u8981\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u305d\u306e\u3088\u3046\u306a\u80cc\u666f\u3092\u53d7\u3051\u3001\u3053\u306e\u5ea6\u3001OMO\u9818\u57df\u306b\u5f37\u307f\u3092\u6301\u3061\u3001\u30ea\u30c6\u30fc\u30eb\u7279\u5316\u306eUGC\uff08\u203b2\uff09\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u652f\u63f4\u3092\u884c\u3046NEL\u3068\u5171\u540c\u3067\u3001\u540c\u793e\u304c\u63d0\u4f9b\u3059\u308bUGC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cosina\u300d\u3092\u6d3b\u7528\u3057\u305f\u65b0\u5e83\u544a\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u958b\u767a\u3001\u63d0\u4f9b\u3092\u958b\u59cb\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

NEL\u304c\u63d0\u4f9b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3068\u304a\u5ba2\u69d8\u3092\u201c\u63a8\u3057\u201c\u3067\u3064\u306a\u3052\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cosina\u300d\u306f\u3001\u8cfc\u8cb7\u8005\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u3001\u305d\u308c\u3092\u8996\u8074\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u65b0\u898f\u6765\u5e97\u30fb\u8cfc\u8cb7\u3059\u308b\u3068\u3044\u3046\u300c\u8cfc\u8cb7\u8005\u306b\u3088\u308bOMO\u306e\u30d0\u30a4\u30e9\u30eb\u30b7\u30b9\u30c6\u30e0\u300d\u3067\u3059\u3002\u6295\u7a3f\u3055\u308c\u305fUGC\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30b5\u30fc\u30d3\u30b9\u958b\u59cb\u304b\u30891\u5e742\u30f6\u6708\u306720\u5104\u56de\u518d\u751f\uff08\u203b3\uff09\u3092\u7a81\u7834\u3059\u308b\u306a\u3069\u3001UGC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u3057\u3066\u5927\u304d\u304f\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u4eca\u56de\u306e\u65b0\u5e83\u544a\u30d1\u30c3\u30b1\u30fc\u30b8\u3067\u306f\u3001\u300cosina\u300d\u306b\u6295\u7a3f\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u306e\u5e97\u982d\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3067\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u300cosina\u300d\u3092\u6d3b\u7528\u3057\u305fSNS\u4e0a\u3067\u306e\u53e3\u30b3\u30df\u559a\u8d77\u306b\u52a0\u3048\u3001\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u306e\u68da\u3084\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u9023\u52d5\u3057\u305f\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3001SNS\u3092\u6d3b\u7528\u3057\u3066\u3044\u306a\u3044\u751f\u6d3b\u8005\u306b\u5bfe\u3057\u3066\u3082\u5546\u54c1\u3078\u306e\u8208\u5473\u95a2\u5fc3\u3001\u8cfc\u5165\u610f\u5411\u306e\u559a\u8d77\u3092\u56f3\u308a\u3001\u58f2\u308a\u4e0a\u3052\u306b\u3082\u7e4b\u304c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\uff1c\u65b0\u5e83\u544a\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u7279\u5fb4\uff1e<\/strong><\/h2>\n\n\n\n

1.\u3000SNS\u3068\u30ea\u30c6\u30fc\u30eb\u306b\u7279\u5316\u3057\u305fOMO\u306e\u30ce\u30a6\u30cf\u30a6\u3067\u652f\u63f4
OMO\u9818\u57df\u306b\u5f37\u307f\u3092\u6301\u3061\u3001\u30ea\u30c6\u30fc\u30eb\u7279\u5316\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u652f\u63f4\u3092\u884c\u3046NEL\u306e\u77e5\u898b\u3092\u6d3b\u304b\u3057\u3001SNS\u3092\u6d3b\u7528\u3057\u5e97\u982d\u306e\u58f2\u4e0a\u4fc3\u9032\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u30ce\u30a6\u30cf\u30a6\u3092\u3082\u3068\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u307e\u3067\u4e00\u6c17\u901a\u8cab\u3057\u305f\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

2.\u3000\u300cosina\u300d\u3067\u691c\u8a3c\u3057\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u4f4e\u30b3\u30b9\u30c8\u3067\u6d3b\u7528
\u300cosina\u300d\u306fFGC\uff08Fun Generated Content\uff09\u3068\u3044\u3046\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u3067\u3042\u308b\u4e00\u822c\u306e\u65b9\u304c\u4f5c\u6210\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u591a\u304f\u5275\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u300cosina\u300d\u306b\u6295\u7a3f\u3055\u308c\u305f\u52b9\u679c\u306e\u9ad8\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u5e97\u8217\u306e\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3067\u3082\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e97\u982d\u306e\u9867\u5ba2\u3078\u76f4\u63a5\u8cfc\u8cb7\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u300cosina\u300d\u3067\u751f\u307f\u51fa\u3055\u308c\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u4f4e\u30b3\u30b9\u30c8\u3067\u591a\u69d8\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

3.\u3000\u30c9\u30f3\u30fb\u30ad\u30db\u30fc\u30c6\u306e\u5e97\u982d\u3092\u6d3b\u7528\u3057\u305f\u8ca9\u4fc3\u652f\u63f4\u3068\u8cb7\u3044\u5834\u5c55\u958b
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