{"id":703,"date":"2025-01-28T09:58:13","date_gmt":"2025-01-28T00:58:13","guid":{"rendered":"https:\/\/retail-tokyo.com\/?p=703"},"modified":"2025-01-28T10:03:22","modified_gmt":"2025-01-28T01:03:22","slug":"tnl%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%82%b8%e3%83%bc%e3%83%b3%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e3%80%81%e3%80%8e2025%e5%b9%b4%e3%82%a2%e3%82%b8%e3%82%a2rmn%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89","status":"publish","type":"post","link":"https:\/\/retail-tokyo.com\/?p=703","title":{"rendered":"TNL\u30e1\u30c7\u30a3\u30a2\u30b8\u30fc\u30f3\u30b0\u30eb\u30fc\u30d7\u3001\u300e2025\u5e74\u30a2\u30b8\u30a2RMN\u30c8\u30ec\u30f3\u30c9\u767d\u66f8\u300f\u3092\u65e5\u53f0\u30e1\u30c7\u30a3\u30a2\u521d\u306e\u5171\u540c\u3067\u767a\u8868"},"content":{"rendered":"\n

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\n
\"2025\u5e74\u30a2\u30b8\u30a2RMN\u30c8\u30ec\u30f3\u30c9\u767d\u66f8\"<\/figure>\n<\/div>\n\n\n

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    \n
  1. \u30a4\u30f3\u30b5\u30a4\u30c9<\/strong>\uff1a
    \u53f0\u6e7e\u7523\u696d\u30c8\u30ec\u30f3\u30c9\u3092\u6df1\u304f\u7814\u7a76\u3057\u3001\u73fe\u5730\u306e\u8996\u70b9\u30845\u3064\u306e\u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7\uff08\u9589\u74b0\uff09\u52b9\u679c\u5206\u6790\u3092\u63d0\u4f9b<\/li>\n\n\n\n
  2. \u30c7\u30a3\u30b8\u30c7\u30a4\u30fb\u30b8\u30e3\u30d1\u30f3<\/strong>\uff1a
    \u65e5\u672c\u306eRMN\u5e02\u5834\u306b\u304a\u3051\u308bDOOH\uff08Digital Out-of-Home\u3001\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u5e83\u544a\uff09\u306e\u4e8b\u4f8b\u3068\u3001\u65e5\u672c\u306eRMN\u5e02\u5834\u5168\u822c\u306e\u6982\u6cc1\u306b\u7126\u70b9<\/li>\n\n\n\n
  3. \u30a8\u30fc\u30c7\u30a3\u30fc\u30c4\u30fc<\/strong>\uff1a
    \u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u306e\u30d1\u30a4\u30aa\u30cb\u30a2\u3068\u3057\u3066\u3001\u9ad8\u4fa1\u5024\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3059\u308bRMN\u306e\u5b9f\u969b\u306e\u5fdc\u7528\u4e8b\u4f8b\u3068\u5177\u4f53\u7684\u306a\u6210\u679c\u3092\u63d0\u793a<\/li>\n<\/ol>\n\n\n\n

    \u4eca\u5f8c\u306e\u5c55\u671b<\/strong><\/h2>\n\n\n\n

    eMarketer\u306e\u4e88\u6e2c\u306b\u3088\u308b\u3068\u30012024\u5e74\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u5e02\u5834\u652f\u51fa\u306f1,400\u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u898b\u8fbc\u307f\u3067\u3059\u3002\u307e\u305f\u3001DMA\u306e\u63a8\u8a08\u3067\u306f\u30012023\u5e74\u306e\u53f0\u6e7e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u5e02\u5834\u898f\u6a21\u306f7,000\u5104\u53f0\u6e7e\u30c9\u30eb\u306b\u6210\u9577\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u3082RMN\u306f\u6210\u9577\u3092\u7d9a\u3051\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u306b\u304a\u3044\u3066\u3088\u308a\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3046\u3068\u3044\u3046\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u3082\u306f\u3084\u78ba\u5b9f\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

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    \u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u60c5\u5831<\/strong><\/h2>\n\n\n\n

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    \u65e5\u672c\u8a9e\u7248\u306f\u3053\u3061\u3089\uff1a
    https:\/\/digiday.jp\/platforms\/rmn-dooh-in-japan-2025-pan-asian-trends<\/a><\/p>\n\n\n\n

    \u4e2d\u56fd\u8a9e\u7248\u306f\u3053\u3061\u3089\uff1a
    https:\/\/www.inside.com.tw\/feature\/member-exclusive\/37094-2025-rmn-white-paper<\/a><\/p>\n\n\n\n

    \u2014
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    https:\/\/digiday.jp\/<\/a><\/p>\n\n\n\n

    \u25bcTNL\u30e1\u30c7\u30a3\u30a2\u30b8\u30fc\u30f3\u306b\u3064\u3044\u3066
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