{"id":29,"date":"2024-01-20T10:20:27","date_gmt":"2024-01-20T01:20:27","guid":{"rendered":"https:\/\/retail-tokyo.com\/?p=29"},"modified":"2024-01-20T10:20:28","modified_gmt":"2024-01-20T01:20:28","slug":"%e3%83%99%e3%82%af%e3%83%88%e3%83%ab%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%80%81%e3%82%a2%e3%83%89%e3%82%a4%e3%83%b3%e3%83%86%e3%81%ae%e3%83%aa%e3%83%86%e3%83%bc%e3%83%ab%e3%83%a1%e3%83%87%e3%82%a3","status":"publish","type":"post","link":"https:\/\/retail-tokyo.com\/?p=29","title":{"rendered":"\u30d9\u30af\u30c8\u30eb\u30c7\u30b8\u30bf\u30eb\u3001\u30a2\u30c9\u30a4\u30f3\u30c6\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u9023\u643a\u3057\u3001PR\u00d7\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306b\u3088\u308b\u65b0\u30d6\u30e9\u30f3\u30c9\u30fb\u5546\u54c1\u306e\u5782\u76f4\u7acb\u3061\u4e0a\u3052\u3092\u652f\u63f4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u682a\u5f0f\u4f1a\u793e\u30d9\u30af\u30c8\u30eb\uff08\u5185\u306e\u300cPR\u00d7\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u7d71\u5408\u652f\u63f4\u7d44\u7e54\u30fb\u30d9\u30af\u30c8\u30eb\u30c7\u30b8\u30bf\u30eb\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30a2\u30c9\u30a4\u30f3\u30c6\u3068\u63d0\u643a\u3057\u3001\u30a2\u30c9\u30a4\u30f3\u30c6\u304c\u63d0\u4f9b\u3059\u308b\u3001\u6d41\u901a\u5c0f\u58f2\u696d\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u300cBRAND LOOP Ads\u300d\u3068\u5404\u7a2ePR\u65bd\u7b56\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u3001\u65b0\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u306e\u5782\u76f4\u7acb\u3061\u4e0a\u3052\u3092\u652f\u63f4\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30c9\u30a4\u30f3\u30c6\u304c\u63d0\u4f9b\u3059\u308b\u300cBRAND LOOP Ads\u300d\u306f\u3001\u8cfc\u8cb7\u5206\u6790\u53ef\u80fdID\u65701.4\u5104ID\u4ee5\u4e0a\u3001\u9023\u643a\u5e97\u8217\u65703.2\u4e07\u5e97\u8217\u4ee5\u4e0a\u3001\u6d41\u901a\u6c7a\u6e08\u7dcf\u984d\u308212\u5146\u5186\u3092\u8d85\u3048\u308b\u3001\u30d6\u30e9\u30f3\u30c9\u30e1\u30fc\u30ab\u30fc\u306b\u7279\u5316\u3057\u305f\u56fd\u5185\u6700\u5927\u898f\u6a21\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u6d41\u901a\u5c0f\u58f2\u4f01\u696d\u304c\u4fdd\u6709\u3059\u308b\u4f1a\u54e1\u30c7\u30fc\u30bf\u306a\u3069\u306e1st Party Data\u3084\u3001ID-POS\u306a\u3069\u306e\u8cfc\u8cb7\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9867\u5ba2\u63a5\u70b9\u3078\u306e\u5e83\u544a\u914d\u4fe1\u3084\u3001Google\u53ca\u3073\u5404SNS\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u884c\u52d5\u306b\u5408\u308f\u305b\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u914d\u4fe1\u3084 ONE to ONE \u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u81ea\u793e\u5546\u54c1\u96e2\u8131\u30e6\u30fc\u30b6\u30fc\u3084\u65b0\u898f\u8cfc\u8cb7\u306b\u7d5e\u3063\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u4eca\u307e\u3067\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3067\u306f\u4e0d\u53ef\u80fd\u3060\u3063\u305f\u30aa\u30d5\u30e9\u30a4\u30f3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u62bd\u51fa\u3068\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u66f4\u306b\u306f\u914d\u4fe1\u5f8c\u306e\u8cfc\u8cb7\u884c\u52d5\u5909\u5316\u307e\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u73fe\u5728\u3001\u7d2f\u8a08200\u3092\u8d85\u3048\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u8ca9\u4fc3\u65bd\u7b56\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d9\u30af\u30c8\u30eb\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u5f37\u5316\u306e\u6d41\u308c\u3092\u53d7\u3051\u305f3rd Party Cookie\u898f\u5236\u306e\u52d5\u304d\u3092\u6349\u3048\u30011st Party Data\u6d3b\u7528\u3078\u306e\u30b7\u30d5\u30c8\u306b\u7740\u76ee\u3002\u307e\u305f\u3001\u7cbe\u7dfb\u306a\u52b9\u679c\u6e2c\u5b9a\u306b\u57fa\u3065\u3044\u305f\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u30d5\u30a3\u30c3\u30c8\u3057\u305f\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u306a\u70b9\u304b\u3089\u3082\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u5fc5\u8981\u6027\u3092\u5f37\u304f\u611f\u3058\u308b\u3068\u3068\u3082\u306b\u3001PR\u65bd\u7b56\u3068\u306e\u89aa\u548c\u6027\u306e\u9ad8\u3055\u3092\u691c\u8a3c\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u5ea6\u306e\u63d0\u643a\u306b\u3088\u308a\u3001\u65b0\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u767a\u8868\u6642\u306b\u304a\u3051\u308b\u5404\u7a2ePR\u65bd\u7b56\u5c55\u958b\u6642\u306b\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u306e\u8a8d\u77e5\u5411\u4e0a\u3068\u8cfc\u8cb7\u4fc3\u9032\u306b\u304a\u3051\u308b\u5782\u76f4\u7acb\u3061\u4e0a\u3052\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u914d\u4fe1\u5f8c\u306e\u8cfc\u8cb7\u884c\u52d5\u5206\u6790\u7b49\u306e\u60c5\u5831\u3092\u7d99\u7d9a\u7684\u306aPR\u6226\u7565\u306b\u53d6\u308a\u8fbc\u307f\u306a\u304c\u3089\u3001PDCA\u3092\u56de\u3059\u3068\u3044\u3063\u305f\u5c55\u958b\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"239\" src=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2024\/01\/vector-brandloop-ads_02.webp\" alt=\"\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u300cBRAND LOOP Ads\u300d\" class=\"wp-image-30\" srcset=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2024\/01\/vector-brandloop-ads_02.webp 425w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2024\/01\/vector-brandloop-ads_02-300x169.webp 300w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2024\/01\/vector-brandloop-ads_02-120x68.webp 120w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2024\/01\/vector-brandloop-ads_02-160x90.webp 160w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2024\/01\/vector-brandloop-ads_02-320x180.webp 320w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u30d9\u30af\u30c8\u30eb\u30c7\u30b8\u30bf\u30eb\u306f\u4eca\u5f8c\u3082\u3001\u6642\u4ee3\u306b\u5408\u308f\u305b\u305f\u6700\u65b0\u304b\u3064\u753b\u671f\u7684\u306a\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3068\u7a4d\u6975\u7684\u306b\u9023\u643a\u30fb\u6d3b\u7528\u3057\u3001\u81ea\u793e\u304c\u6301\u3064\u69d8\u3005\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4f01\u696d\u306e\u58f2\u4e0a\u30fb\u696d\u7e3e\u62e1\u5927\u53ca\u3073\u5e02\u5834\u306e\u767a\u5c55\u306b\u8ca2\u732e\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95a2\u9023\u30ea\u30f3\u30af<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf<a href=\"https:\/\/vectorinc.co.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u682a\u5f0f\u4f1a\u793e\u30d9\u30af\u30c8\u30eb<\/a><br>\u25cf<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000006.000127754.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d9\u30af\u30c8\u30eb\u30c7\u30b8\u30bf\u30eb\u3001\u30a2\u30c9\u30a4\u30f3\u30c6\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u9023\u643a\u3057\u3001PR\u00d7\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306b\u3088\u308b\u65b0\u30d6\u30e9\u30f3\u30c9\u30fb\u5546\u54c1\u306e\u5782\u76f4\u7acb\u3061\u4e0a\u3052\u3092\u652f\u63f4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u682a\u5f0f\u4f1a\u793e\u30d9\u30af\u30c8\u30eb\uff08\u5185\u306e\u300cPR\u00d7\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u7d71\u5408\u652f\u63f4\u7d44\u7e54\u30fb\u30d9\u30af\u30c8\u30eb\u30c7\u30b8\u30bf\u30eb\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30a2\u30c9\u30a4\u30f3\u30c6\u3068\u63d0\u643a\u3057\u3001\u30a2\u30c9\u30a4\u30f3\u30c6\u304c\u63d0\u4f9b\u3059\u308b\u3001\u6d41\u901a\u5c0f\u58f2\u696d\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u914d\u4fe1\u30cd\u30c3\u30c8&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[16,17],"class_list":["post-29","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-pr","tag-17","article"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29"}],"version-history":[{"count":1,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/posts\/29\/revisions"}],"predecessor-version":[{"id":32,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/posts\/29\/revisions\/32"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=\/wp\/v2\/media\/31"}],"wp:attachment":[{"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retail-tokyo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}