{"id":217,"date":"2024-03-01T08:00:00","date_gmt":"2024-02-29T23:00:00","guid":{"rendered":"https:\/\/retail-tokyo.com\/?p=217"},"modified":"2024-02-29T15:45:53","modified_gmt":"2024-02-29T06:45:53","slug":"%e3%82%a4%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b8%e3%80%81%e5%85%a8%e5%9b%bd%e6%b6%88%e8%b2%bb%e8%80%85%e3%83%91%e3%83%8d%e3%83%ab%e8%aa%bf%e6%9f%bb%e3%80%8csci%e3%80%8d%e3%82%92%e3%83%aa%e3%83%8b","status":"publish","type":"post","link":"https:\/\/retail-tokyo.com\/?p=217","title":{"rendered":"\u30a4\u30f3\u30c6\u30fc\u30b8\u3001\u5168\u56fd\u6d88\u8cbb\u8005\u30d1\u30cd\u30eb\u8abf\u67fb\u300cSCI\u00ae\u300d\u3092\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u306e\u751f\u6d3b\u8005\u7406\u89e3\u306e\u6df1\u5316\u306b\u5411\u3051\u3066\u3001\u8abf\u67fb\u5bfe\u8c61\u30ab\u30c6\u30b4\u30ea\u30fc\u3068\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u3092\u62e1\u5927<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u682a\u5f0f\u4f1a\u793e\u30a4\u30f3\u30c6\u30fc\u30b8\uff08\u672c\u793e\uff1a\u6771\u4eac\u90fd\u5343\u4ee3\u7530\u533a\u3001\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577\uff1a\u6a9c\u57a3 \u6b69\u3001\u4ee5\u4e0b\uff1a\u30a4\u30f3\u30c6\u30fc\u30b8\uff09\u306f\u3001\u5168\u56fd\u6d88\u8cbb\u8005\u30d1\u30cd\u30eb\u8abf\u67fb\u300cSCI\u00ae\u300d\u3092\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3057\u3001\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3059\u3002\u4eca\u56de\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3067\u306f\u3001\u30a4\u30f3\u30c6\u30fc\u30b8\u304c\u72ec\u81ea\u958b\u767a\u3057\u305f\u8abf\u67fb\u5c02\u7528\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3092\u7528\u3044\u3001\u8abf\u67fb\u30e2\u30cb\u30bf\u30fc\u304c\u8cfc\u5165\u3057\u305f\u30ec\u30b7\u30fc\u30c8\u660e\u7d30\u60c5\u5831\u3068\u8cfc\u5165\u3057\u305f\u5546\u54c1\u306e\u30d0\u30fc\u30b3\u30fc\u30c9\u60c5\u5831\u3092\u30b9\u30ad\u30e3\u30cb\u30f3\u30b0\u3057\u3001\u30c7\u30fc\u30bf\u5316\u3059\u308b\u65b0\u3057\u3044\u8abf\u67fb\u65b9\u5f0f\u306b\u5909\u66f4\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u8abf\u67fb\u30e2\u30cb\u30bf\u30fc\u306e\u8cfc\u8cb7\u660e\u7d30\u60c5\u5831\u306e\u56de\u7b54\u8ca0\u8377\u3092\u5927\u5e45\u306b\u8efd\u6e1b\u3057\u30c7\u30fc\u30bf\u306e\u6355\u6349\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u54c1\u8cea\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u307e\u305f\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u7bc4\u56f2\u3092\u3001\u8cfc\u5165\u3057\u305f\u5168\u30d0\u30fc\u30b3\u30fc\u30c9\u4ed8\u304d\u5546\u54c1\u3078\u3068\u62e1\u5927\u3057\u3001\u3053\u308c\u307e\u3067\u3054\u63d0\u4f9b\u7bc4\u56f2\u5916\u3060\u3063\u305f\u751f\u9bae\u30fb\u60e3\u83dc\u7b49\u306e\u30c7\u30fc\u30bf\u30b5\u30fc\u30d3\u30b9\u3082\u9806\u6b21\u3054\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3059\u3002<br>\u306a\u304a\u30012025\u5e741\u6708\u3088\u308a\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u3092\u73fe\u884c\u306e5\u4e07\u4eba\u304b\u30897\u4e07\u4eba\u898f\u6a21\u3078\u62e1\u5927\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30c6\u30fc\u30b8\u306f\u3001\u300cSCI\u300d\u306e\u65e5\u3005\u306e\u8cfc\u8cb7\u30ed\u30b0\u30c7\u30fc\u30bf\u3068\u3001\u8ffd\u52a0\u8074\u53d6\u3057\u305f\u8c4a\u5bcc\u306a\u4fa1\u5024\u89b3\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u9805\u76ee\uff08\u751f\u6d3b\u610f\u8b58\u30fb\u4fa1\u5024\u89b3\u30fb\u5065\u5eb7\u610f\u8b58\u30fb\u30e1\u30c7\u30a3\u30a2\u63a5\u89e6\u60c5\u5831\u306a\u3069\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u69d8\u3084\u6d41\u901a\u5c0f\u58f2\u696d\u69d8\u5411\u3051\u306b\u3001 Shopper\uff08\u8cb7\u3044\u7269\u5ba2\uff09\u3068Consumer\uff08\u6d88\u8cbb\u8005\uff09\u306eInsight\uff08\u6c17\u3065\u304d\uff09\u3092\u3054\u63d0\u4f9b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30ea\u30c6\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u7acb\u6848\u3068\u65bd\u7b56\u5b9f\u884c\u652f\u63f4\u3001\u65bd\u7b56\u52b9\u679c\u6e2c\u5b9a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25ce \u5168\u56fd\u6d88\u8cbb\u8005\u30d1\u30cd\u30eb\u8abf\u67fb\u300cSCI\u300d\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"331\" src=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2024\/02\/intage-sci.webp\" alt=\"\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3092\u6a5f\u306b\u30ed\u30b4\u3082\u5237\u65b0\u3002\u30b7\u30f3\u30dc\u30eb\u30de\u30fc\u30af\u306fConsumer-centric \u306e\u300cCC\u300d\u3092\u8868\u308f\u3057\u3001 \u7acb\u4f53\u7684\u306a\u30d5\u30a9\u30eb\u30e0\u306b\u8cfc\u8cb7\u3092\u591a\u9762\u7684\u306b\u628a\u63e1\u3059\u308b\u610f\u5473\u3092\u8fbc\u3081\u3066\u3044\u307e\u3059\u3002\" class=\"wp-image-218\" srcset=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2024\/02\/intage-sci.webp 720w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2024\/02\/intage-sci-300x138.webp 300w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2024\/02\/intage-sci-485x223.webp 485w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3092\u6a5f\u306b\u30ed\u30b4\u3082\u5237\u65b0\u3002\u30b7\u30f3\u30dc\u30eb\u30de\u30fc\u30af\u306fConsumer-centric \u306e\u300cCC\u300d\u3092\u8868\u308f\u3057\u3001 \u7acb\u4f53\u7684\u306a\u30d5\u30a9\u30eb\u30e0\u306b\u8cfc\u8cb7\u3092\u591a\u9762\u7684\u306b\u628a\u63e1\u3059\u308b\u610f\u5473\u3092\u8fbc\u3081\u3066\u3044\u307e\u3059\u3002<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u30c7\u30fc\u30bf\u54c1\u8cea\u306e\u5f37\u5316<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u306b\u3088\u308b\u30b9\u30ad\u30e3\u30cb\u30f3\u30b0\u65b9\u5f0f\u3078\u8abf\u67fb\u624b\u6cd5\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u8abf\u67fb\u56de\u7b54\u6f0f\u308c\u304c\u4f4e\u6e1b\u3057\u3001\u30c7\u30fc\u30bf\u91cf\u304c\u5897\u52a0\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u3084\u81ea\u52d5\u8ca9\u58f2\u6a5f\u306a\u3069\u5c4b\u5916\u8cfc\u8cb7\u306e\u30c7\u30fc\u30bf\u54c1\u8cea\u304c\u5f93\u6765\u3088\u308a\u3082\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u8abf\u67fb\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u62e1\u5f35<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8cfc\u5165\u3057\u305f\u5168\u30d0\u30fc\u30b3\u30fc\u30c9\u4ed8\u304d\u5546\u54c1\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u751f\u9bae\u30fb\u60e3\u83dc\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u30c7\u30fc\u30bf\u30b5\u30fc\u30d3\u30b9\u3092\u9806\u6b21\u3054\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f93\u6765\u300cSCI\u300d\u3092\u4e3b\u306b\u5229\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u305f\u6d88\u8cbb\u8ca1\u30e1\u30fc\u30ab\u30fc\u69d8\u306e\u307f\u306a\u3089\u305a\u3001\u6d41\u901a\u5c0f\u58f2\u696d\u69d8\u306b\u304a\u3051\u308b\u6d3b\u7528\u306e\u5e45\u3082\u3055\u3089\u306b\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u306e\u62e1\u5927<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2025\u5e741\u6708\u3088\u308a\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u3092\u73fe\u884c\u306e5\u4e07\u4eba\u304b\u30897\u4e07\u4eba\u898f\u6a21\u306b\u62e1\u5927\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002\u5f93\u6765\u3088\u308a\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8cfc\u5165\u8005\u6570\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5206\u6790\u30b5\u30f3\u30d7\u30eb\u6570\u304c\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u25ce\u8abf\u67fb\u6982\u8981<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th><strong>\u540d\u79f0<\/strong><\/th><td>\u5168\u56fd\u6d88\u8cbb\u8005\u30d1\u30cd\u30eb\u8abf\u67fb\u300cSCI\u00ae\u300d\uff08\u30a8\u30b9\u30fb\u30b7\u30fc\u30fb\u30a2\u30a4\uff09<\/td><\/tr><tr><th><strong>\u8abf\u67fb\u5bfe\u8c61\u8005<\/strong><\/th><td>\u5168\u56fd15\u6b73\uff5e79\u6b73\u306e\u7537\u5973\u500b\u4eba<\/td><\/tr><tr><th><strong>\u8abf\u67fb\u5bfe\u8c61\u8005\u6570<\/strong><\/th><td>\u8a2d\u8a0853,600\u4eba\uff08\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u5f8c\uff09\u8a2d\u8a0870,000\u4eba 2025\u5e741\u6708\uff5e\u4e88\u5b9a\u203b\u203b\u6bb5\u968e\u7684\u306b\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u3092\u62e1\u5927\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u5f8c\u306eSCI\u306e\u30d0\u30c3\u30af\u30c7\u30fc\u30bf\u306f2022\u5e741\u6708\uff5e\uff08\u751f\u9bae\u30fb\u60e3\u83dc\u306f2023\u5e741\u6708\uff5e\uff09\u306e\u63d0\u4f9b\u3092\u4e88\u5b9a<\/td><\/tr><tr><th><strong>\u8abf\u67fb\u30a8\u30ea\u30a2<\/strong><\/th><td>\u5168\u56fd<\/td><\/tr><tr><th><strong>\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5<\/strong><\/th><td>SCI\u8abf\u67fb\u5c02\u7528\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u306b\u3088\u308b\u3001\u30ec\u30b7\u30fc\u30c8\u3001\u30d0\u30fc\u30b3\u30fc\u30c9\u30b9\u30ad\u30e3\u30cb\u30f3\u30b0\u65b9\u5f0f<\/td><\/tr><tr><th><strong>\u8abf\u67fb\u5bfe\u8c61\u30ab\u30c6\u30b4\u30ea\u30fc<\/strong><\/th><td>\u98df\u54c1\uff08\u751f\u9bae\u30fb\u60e3\u83dc\u3092\u542b\u3080\uff09\u3001\u98f2\u6599\u3001\u65e5\u7528\u96d1\u8ca8\u54c1\u3001\u5316\u7ca7\u54c1\u3001\u533b\u85ac\u54c1\u3001\u30bf\u30d0\u30b3\u203b\u5bb6\u5ead\u5185\u6d88\u8cbb\u306b\u9650\u3089\u305a\u3001\u5c4b\u5916\u6d88\u8cbb\u3092\u542b\u3080\u203b\u30d0\u30fc\u30b3\u30fc\u30c9\u304c\u4ed8\u4e0e\u3055\u308c\u305f\u5546\u54c1\u306e\u307f<\/td><\/tr><tr><th><strong>\u8abf\u67fb\u9805\u76ee<\/strong><\/th><td>\u30ec\u30b7\u30fc\u30c8\u753b\u50cf\u3001\u30d0\u30fc\u30b3\u30fc\u30c9\u3001\u8cfc\u5165\u65e5\u6642\u3001\u30ec\u30b7\u30fc\u30c8\u5408\u8a08\u91d1\u984d\u3001\u8cfc\u5165\u30c1\u30e3\u30cd\u30eb\u3001\u8cfc\u5165\u91d1\u984d\u3001\u8cfc\u5165\u500b\u6570\u3001\u4ed8\u5e2f\u8abf\u67fb\u9805\u76ee\u203b\u4ed8\u5e2f\u8abf\u67fb\u9805\u76ee\u306f\u98f2\u6599\u6e29\u5ea6\u5e2f\u306a\u3069\u3001\u5546\u54c1\u30fb\u8cfc\u5165\u30c1\u30e3\u30cd\u30eb\u30fb\u6642\u671f\u306a\u3069\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059<br>\u203b\u30ec\u30b7\u30fc\u30c8\u753b\u50cf\u306eOCR\u7d50\u679c\u304b\u3089\u81ea\u52d5\u53ce\u96c6\u3067\u304d\u308b\u8abf\u67fb\u9805\u76ee\u306f\u81ea\u52d5\u5165\u529b\uff08\u4fee\u6b63\u53ef\uff09\u3002\u307e\u305f\u30ec\u30b7\u30fc\u30c8\u304c\u7121\u3044\u5834\u5408\u306f\u624b\u52d5\u3067\u5165\u529b<\/td><\/tr><tr><th><strong>\u5831\u544a\u30c7\u30fc\u30bf<\/strong><\/th><td>100\u4eba\u3042\u305f\u308a\u5e73\u5747\u8cfc\u5165\u898f\u6a21\u3001\u8cfc\u5165\u7387\u3001\u8cfc\u5165\u8005\u5f53\u305f\u308a\u8cfc\u5165\u898f\u6a21\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u3000\u306a\u3069<\/td><\/tr><tr><th><strong>\u5831\u544a\u30b5\u30a4\u30af\u30eb<\/strong><\/th><td>\u6708\u6b21\u3001\u9031\u6b21\uff08\u901f\u5831\uff09<\/td><\/tr><tr><th><strong>\u63d0\u4f9b\u5f62\u614b<\/strong><\/th><td>\u63d0\u4f9b\u30c4\u30fc\u30eb\u300ciCanvas\u00ae\u300d\u3001Excel\u96c6\u8a08\u8868\u3001\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u3000\u306a\u3069\u203b\u751f\u9bae\u30fb\u60e3\u83dc\u3084\u30ec\u30b7\u30fc\u30c8\u30c7\u30fc\u30bf\u306a\u3069\u30aa\u30d7\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u306f\u30a8\u30af\u30bb\u30eb\u63d0\u4f9b\u3068\u306a\u308a\u307e\u3059<\/td><\/tr><tr><th><strong>\u305d\u306e\u4ed6<\/strong><\/th><td>\u751f\u9bae\u30fb\u60e3\u83dc\u30c7\u30fc\u30bf\u306f\u30012024\u5e744\u6708\u4ee5\u964d\u3092\u76ee\u9014\u306b\u9806\u6b21\u30b5\u30fc\u30d3\u30b9\u958b\u59cb\u3092\u4e88\u5b9a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 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target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.intage.co.jp\/service\/platform\/sci\/\">https:\/\/www.intage.co.jp\/service\/platform\/sci\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*\u300eCODE\u300f\u3068\u306f\u3001\u30ec\u30b7\u30fc\u30c8\u3068\u30d0\u30fc\u30b3\u30fc\u30c9\u3092\u751f\u6d3b\u8005\u81ea\u8eab\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30ab\u30e1\u30e9\u3067\u8aad\u307f\u53d6\u308a\u3001\u8cfc\u8cb7\u60c5\u5831\u3084\u5546\u54c1\u8a55\u4fa1\u30fb\u53e3\u30b3\u30df\u3092\u767b\u9332\uff0f\u84c4\u7a4d\u3057\u3066\u3044\u308b\u304a\u8cb7\u3044\u7269\u30a2\u30d7\u30ea\u30022024\u5e741\u6708\u6642\u70b9\u3001\u8cb7\u3044\u7269\u767b\u9332MAU26\u4e07\u4eba\u3001\u6708\u95933,900\u4e07\u4ef6\u306e\u304a\u8cb7\u3044\u7269\u60c5\u5831\u3084\u7d2f\u8a081.1\u5104\u4ef6\u306e\u5546\u54c1\u8a55\u4fa1\u3001\u7d2f\u8a086,900\u4e07\u4ef6\u306e\u53e3\u30b3\u30df\u3092\u53d6\u5f97\u3057\u3066\u3044\u307e\u3059<\/p>\n\n\n\n<h2 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