{"id":1036,"date":"2026-06-11T09:47:39","date_gmt":"2026-06-11T00:47:39","guid":{"rendered":"https:\/\/retail-tokyo.com\/?p=1036"},"modified":"2026-06-11T09:47:39","modified_gmt":"2026-06-11T00:47:39","slug":"600%e4%b8%87%e5%9b%9e%e5%86%8d%e7%94%9f%e3%83%bb131%e4%bb%b6%e6%8a%95%e7%a8%bf%e3%82%92%e5%89%b5%e5%87%ba%e3%80%82shiseido%e3%80%8c%e3%83%95%e3%82%a1%e3%83%b3%e3%83%87%e7%be%8e%e5%ae%b9%e6%b6%b2","status":"publish","type":"post","link":"https:\/\/retail-tokyo.com\/?p=1036","title":{"rendered":"600\u4e07\u56de\u518d\u751f\u30fb131\u4ef6\u6295\u7a3f\u3092\u5275\u51fa\u3002SHISEIDO\u300c\u30d5\u30a1\u30f3\u30c7\u7f8e\u5bb9\u6db2\u300d\u304c\u3001NEL\u300cosina\u300d\u3067\u30ca\u30c1\u30e5\u30e9\u30eb\u30e1\u30a4\u30af\u754c\u9688\u3067UGC\u62e1\u6563\u3002\u65b0\u305f\u306a\u751f\u6d3b\u8005\u304b\u3089\u306e\u6307\u540d\u8cb7\u3044\u3092\u4fc3\u9032"},"content":{"rendered":"\n<p 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class=\"wp-block-heading\"><strong>\u80cc\u666f\u30fb\u8ab2\u984c<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5546\u54c1\u3092\u9078\u3076\u3068\u304d\u3001SNS\u3067\u5b9f\u969b\u306b\u4f7f\u3063\u305f\u4eba\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u78ba\u8a8d\u3059\u308b\u3002\u5f53\u793e\u304c\u884c\u3063\u305f\u751f\u6d3b\u8005\u8abf\u67fb(\u203b1)\u3067\u306f\u3001\u6700\u3082\u4fe1\u983c\u3055\u308c\u308b\u60c5\u5831\u6e90\u306f\u300c\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u306e\u53e3\u30b3\u30df\u300d(36.6%)\u3067\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc(4.0%)\u306e\u7d049\u500d\u306b\u306e\u307c\u308a\u3001SNS\u767a\u4fe1\u306e\u4e3b\u5f79\u306f\u5f71\u97ff\u529b\u306e\u3042\u308b\u7279\u5b9a\u306e\u4eba\u304b\u3089\u3001\u751f\u6d3b\u8005\u4e00\u4eba\u3072\u3068\u308a\u3078\u3068\u79fb\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u3053\u3046\u3057\u305f\u751f\u6d3b\u8005\u767a\u306e\u58f0\u3092\u751f\u307f\u51fa\u3057\u3001\u5fc5\u8981\u306a\u5c64\u3078\u5c4a\u3051\u308b\u4ed5\u7d44\u307f\u306f\u3001\u65e2\u5b58\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u306f\u5341\u5206\u306b\u6a5f\u80fd\u3057\u3066\u3044\u307e\u305b\u3093\u3002<br><br>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u8d77\u7528\u306f\u7f8e\u5bb9\u611f\u5ea6\u306e\u9ad8\u3044\u5c64\u306b\u504f\u308a\u304c\u3061\u3067\u3001\u30ae\u30d5\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u306f\u5546\u54c1\u3078\u306e\u8a00\u53ca\u304c\u8584\u307e\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u751f\u6d3b\u8005\u304c\u672c\u5f53\u306b\u77e5\u308a\u305f\u3044\u4f7f\u7528\u5b9f\u611f\u306b\u89e6\u308c\u308b\u60c5\u5831\u3092\u3001\u95a2\u5fc3\u3092\u6301\u3061\u59cb\u3081\u305f\u4eba\u3005\u306e\u3082\u3068\u3078\u81ea\u7136\u306b\u5c4a\u3051\u308b\u4ed5\u7d44\u307f\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u203b1\uff09NEL\u682a\u5f0f\u4f1a\u793e\u300cSNS\u3068\u6d88\u8cbb\u884c\u52d5\u306b\u95a2\u3059\u308b\u5b9f\u614b\u8abf\u67fb\u300d2025\u5e747\u670824\u65e5\u767a\u8868 \/ \u5168\u56fd15\u301c59\u6b73\u7537\u5973500\u540d\u5bfe\u8c61<br><a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000053.000035504.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000053.000035504.html<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SHISEIDO\u69d8\u300c\u30a8\u30c3\u30bb\u30f3\u30b9 \u30b9\u30ad\u30f3\u30b0\u30ed\u30a6 \u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u300d\u65bd\u7b56\u7d50\u679c<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2026\/06\/NEL_SHISEIDO_02-1024x576.webp\" alt=\"SHISEIDO\u69d8\u300c\u30a8\u30c3\u30bb\u30f3\u30b9 \u30b9\u30ad\u30f3\u30b0\u30ed\u30a6 \u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u300d\u65bd\u7b56\u7d50\u679c\" class=\"wp-image-1039\" srcset=\"https:\/\/retail-tokyo.com\/wp-content\/uploads\/2026\/06\/NEL_SHISEIDO_02-1024x576.webp 1024w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2026\/06\/NEL_SHISEIDO_02-300x169.webp 300w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2026\/06\/NEL_SHISEIDO_02-768x432.webp 768w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2026\/06\/NEL_SHISEIDO_02-1536x864.webp 1536w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2026\/06\/NEL_SHISEIDO_02-485x273.webp 485w, https:\/\/retail-tokyo.com\/wp-content\/uploads\/2026\/06\/NEL_SHISEIDO_02.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5bfe\u8c61\u88fd\u54c1\uff1a<\/strong>SHISEIDO\u300c\u30a8\u30c3\u30bb\u30f3\u30b9 \u30b9\u30ad\u30f3\u30b0\u30ed\u30a6 \u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u300d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5b9f\u65bd\u671f\u9593\uff1a<\/strong>2025\u5e7410\u6708\u301c12\u6708\uff08osina Brand Story, osina Boost\uff09<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0TikTok\u30fbInstagram\u5408\u308f\u305b\u3066131\u4ef6\u306eUGC\u6295\u7a3f\u3001602\u4e07\u56de\u306e\u7dcf\u518d\u751f\u56de\u6570\u3092\u7372\u5f97\u00a0<\/li>\n\n\n\n<li>\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u300c#\u30ca\u30c1\u30e5\u30e9\u30eb\u30e1\u30a4\u30af\u300d\u306e\u6708\u9593\u7dcf\u518d\u751f\u6570\uff081,088\u4e07\u56de\uff09\u306b\u5bfe\u3057\u3001osina\u6295\u7a3f\u304c338\u4e07\u56de\u3002\u518d\u751f\u5360\u6709\u7387\uff08\u203b2\uff0931.1%\u3092\u9054\u6210\u3002<\/li>\n\n\n\n<li>\u00a0osina\u65bd\u7b56\u671f\u9593\u4e2d\u3001\u30ea\u30d5\u30a3\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u672c\u4f53\u30dc\u30c8\u30eb\u306e\u58f2\u4e0a\u4f38\u9577\u7387\u304c\u9ad8\u3044\u7d50\u679c\u306b\u3002\u65b0\u898f\u8cfc\u8cb7\u306e\u5897\u52a0\u306b\u5bc4\u4e0e\u3002\u00a0<\/li>\n\n\n\n<li>\u30b3\u30e1\u30f3\u30c8\u6b04\u3067\u306f\u5546\u54c1\u3078\u306e\u8a00\u53ca\u3001\u4f7f\u7528\u5b9f\u611f\u306b\u95a2\u3059\u308b\u767a\u8a71\u304c\u6570\u591a\u304f\u751f\u307e\u308c\u308b\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">osina\u65bd\u7b56\u306e\u5b9f\u65bd\u671f\u9593\u4e2d\u3001\u30ea\u30d5\u30a3\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u672c\u4f53\u30dc\u30c8\u30eb\u306e\u58f2\u4e0a\u4f38\u9577\u7387\u304c\u9ad8\u304b\u3063\u305f\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u307e\u3057\u305f\u3002\u672c\u4f53\u30dc\u30c8\u30eb\u306f\u65b0\u898f\u8cfc\u5165\u6642\u306b\u9078\u3070\u308c\u3084\u3059\u3044\u5546\u54c1\u4ed5\u69d8\u3067\u3042\u308a\u3001osina\u306b\u3088\u308bUGC\u304c\u65b0\u898f\u9867\u5ba2\u304b\u3089\u306e\u8cfc\u8cb7\u306b\u5bc4\u4e0e\u3057\u305f\u53ef\u80fd\u6027\u304c\u793a\u5506\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u203b2)\u6570\u5024\u306f\u3059\u3079\u3066osina\u5b9f\u65bd\u671f\u9593\u4e2d\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30af\u30e9\u30b9\u30bf\u30fc\u5168\u4f53\u306e\u518d\u751f\u6570\u306b\u5bfe\u3059\u308b\u3001osina\u30e6\u30fc\u30b6\u30fc\u306e\u518d\u751f\u5b9f\u7e3e\u3092\u63b2\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30ca\u30c1\u30e5\u30e9\u30eb\u30e1\u30a4\u30af\u754c\u9688\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3002\u30b9\u30ad\u30f3\u30b1\u30a2\u6587\u8108\u306eUGC\u3092\u591a\u6570\u5275\u51fa<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u65bd\u7b56\u3067\u306f\u3001NEL\u304c\u72ec\u81ea\u306b\u958b\u767a\u3057\u305f\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u3001\u7d20\u808c\u7f8e\u30fb\u7d20\u808c\u611f\u3092\u6c42\u3081\u308b\u300c#\u30ca\u30c1\u30e5\u30e9\u30eb\u30e1\u30a4\u30af\u300d\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u7740\u76ee\u3002\u5f53\u8a72\u30af\u30e9\u30b9\u30bf\u30fc\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6295\u7a3f\u304c\u591a\u304f\u3001\u5546\u54c1\u306e\u7d20\u808c\u611f\u30fb\u30c4\u30e4\u611f\u306e\u8a34\u6c42\u30dd\u30a4\u30f3\u30c8\u3068\u3082\u4e00\u81f4\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">osina\u3092\u901a\u3058\u3066\u5275\u51fa\u3055\u308c\u305fUGC\u6295\u7a3f\u3067\u306f\u3001\u540c\u3058\u304fSHISEIDO\u306e\u7f8e\u5bb9\u6db2\u300c\u30a2\u30eb\u30c6\u30a3\u30df\u30e5\u30fc\u30f3\u300d\u3068\u306e\u5408\u308f\u305b\u4f7f\u3044\u3092\u7d39\u4ecb\u3059\u308b\u6295\u7a3f\u304c\u591a\u304f\u898b\u3089\u308c\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u6587\u8108\u3067\u306e\u767a\u4fe1\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u306b\u6210\u529f\u3002\u5546\u54c1\u306e\u5f37\u307f\u3067\u3042\u308b\u30c4\u30e4\u611f\u306b\u52a0\u3048\u3001\u300c\u6f64\u3044\u611f\u300d\u300c\u4fdd\u6e7f\u3055\u308c\u308b\u300d\u300c\u9577\u6642\u9593\u5d29\u308c\u306a\u3044\u300d\u300c\u4e7e\u71e5\u304c\u6c17\u306b\u306a\u3089\u306a\u3044\u300d\u306a\u3069\u3001\u4f7f\u7528\u5b9f\u611f\u304c\u3053\u3082\u3063\u305f\u767a\u8a71\u304c\u5e83\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30d9\u30b9\u30c8\u30b3\u30b9\u30e1\u30a2\u30ef\u30fc\u30c9\u6642\u671f\u306b\u5408\u308f\u305b\u305f\u7b2c\u4e09\u8005\u5e83\u544a\u914d\u4fe1\u3067\u3001\u65b0\u898f\u8cfc\u8cb7\u3092\u3055\u3089\u306b\u5f8c\u62bc\u3057<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2025\u5e7412\u6708\u306b\u306fosina\u65bd\u7b56\u3067\u5275\u51fa\u3055\u308c\u305fUGC\u3092\u5e83\u544a\u914d\u4fe1\u3059\u308b\u300cosina Boost\u300d\u3092\u5b9f\u65bd\u3002\u7f8e\u5bb9\u30e1\u30c7\u30a3\u30a2\u3084\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u304c\u904b\u55b6\u3059\u308b\u300c\u30d9\u30b9\u30c8\u30b3\u30b9\u30e1\u30a2\u30ef\u30fc\u30c9\u300d\u306e\u767a\u8868\u30b7\u30fc\u30ba\u30f3\u3068\u91cd\u306a\u308b\u6642\u671f\u306b\u3001\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u5c64\u3078\u96c6\u4e2d\u7684\u306b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u8a2d\u8a08\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p 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